Amazon Listing Translation Services
Language barriers that exist between countries make it hard for some e-commerce retailers selling on Amazon to enter new markets. But it does not need to be like this.
Many sellers realise that they can offer their products in different marketplaces just by translating their listings.
Are you ready to sell on a new European Amazon marketplace? If the answer is yes, keep on reading and learn how to approach the translation process to obtain the best results.
Use the right keywords in your translations
The first thing you need to consider when selling to customers in languages other than English is that the keywords they use in the search field are likely to be different.
Search habits are unique
Search habits are unique to each country, meaning that keywords are also unique.
For example, in the English language, there is not any keyword to refer to a "Roof light bar" that is exclusively for lorries. However, in the German language, there is: Dachlampenbügel (Roof is "Dach" in German, and "Lampenbügel" refers to "light bar").
However, if we use Google Translate, the proposed translation for "roof light bar (for lorries)" is Dachlichtleiste, which is a more general term, used for any type of roof light bars.
As you probably know, if your titles and descriptions do not include the keywords that Amazon users type in the search field, Amazon will not deliver your results, and nobody will find your products.
When using professional translation services for Amazon, you do not only need a qualified native speaker in the target language, but also an individual who understands the principles of SEO translation and is able to use tools such as ahrefs or SEMRush.
Get professional translation services from the start
Knowing another language is not the same as being a translator. We all have friends who can cook a good meal, but would you let them do the catering for your wedding? The same applies to translation.
You may have heard about Google Translate, Machine Translation or Neural Machine Translation and their capability to solve our translation needs. However, the current reality is that machine translation has its limitations, and we still find amusing translation mistakes every day.
Only by using professional translation services and optimizing your Amazon listings can you rest assured that the potential of your business will be maximized.
For more information, drop me a line. I am always happy to help!