SEO Basics in Translation

Have you considered the benefits of SEO for your website? “Yes, but I do not want to stuff it with keywords”. 

Stuffing a website with keywords is a negative practice for search engines, not to mention the bad user experience that will drive off visitors from your site within seconds. 


The cornerstone of Google´s algorithm is that internet users find the things they are looking for.


If your answer to the question above is, “Yes, I want to do it!”, I invite you to find out what Google likes.  

Fresh, specific and relevant content 

Add new and relevant pages to your website. For example, if you have just completed a new project about the benefits of vitamin E, why not write a case study on that?

Find long tail keywords that are relevant for you, and incorporate them in a way that engages organically with readers. 

On-page SEO

These refers to all aspects related with the content of a page, which in most cases revolve around the text.


To save you time reading tens of articles and posts trying to make sure that you do not miss any elements, I have compiled here the most important elements of an on page SEO checklist. 

1) Page Content

At least 400 words of quality content specific to your topic and including some key phrases from your research.


As a rule, I advise including the focus keyword in the first paragraph, no more than 6 times in total. Do not use the keyword excessively, as this may set off red flags with search engines.

2) Meta title Tag
Write a title using a key phrase for your site. No longer than 60 characters and unique for each page.

3) Meta title Description Tag

Be specific and include two keywords in your description. No longer than 160 characters and unique for each page. This is your opportunity to achieve a new click!

4) ALT Tag Your Images

Write descriptive ALT tags for all your images. Search engines like that!

5) H1, H2 and H3 Tags

Use a heading (H1 tag) for your main page heading and subheadings (H2, H3 tags) for other paragraph headings.

6) URL

Include the keyword that best describes each page on the URL. Make it short and clear. 

7) Cross Linking

Make sure that you link the content of a page (A) to another page (B) of your website. This is how search engines know that your content is related and it focus on a particular subject. 

Off-page SEO

Quality backlinks will help you to rank highly on Google. Imagine you write an article for the university you studied at, or a digital newspaper; search engines consider that these websites are authoritative for many reasons (a lot of traffic, high quality backlinks, continuous new content…).


Getting a backlink from these sources will help to make your website domain more authoritative.

SEO is a broad subject and there are many concepts that are beyond the knowledge of a translator, but remember: Search engines are like humans, they like high quality specialised content.


I believe that no one can write greater copy than a translator or a copywriter who is an expert in a particular subject. 

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