Although keywords and metatags are still relevant for Search Engines, Google’s algorithm has gradually changed to give more importance to the quality of your content and popularity.
Add new content and update your website frequently because search engines love these two things. Google looks for fresh content on your website, and if it matches a subject of popular activity, your site will rank high in search results.
Keep your focus on your area of expertise (localisation, transcreation, multilingual seo, legal translation…) or use a personal story to make your content stands out. You need to target the keywords to specific users and personas to make sure that you deliver the right content to the right users.
And if people like your post, they will include an inbound link on their website!
Site crawlers (like Google, Bing or Yahoo) track inbound links from websites. If you can get people to mention you and link to your site, your website will rank high on SERPs (Search Engine Result Pages). The more inbound links you have, the better your website can rank in SERPs.
Search Engines do not treat all inbound links the same. Links from high authority sites, like the Institute of Translation and Interpreting, tell site crawlers that your site show expertise on a subject. Nevertheless, if someone posts an inbound link on their social media or blog, people might click on it, and you will benefit from that traffic.
SEO and content marketing has become one. Without content, you cannot have SEO because SEO revolves around content.
Do you think it is time for you to write? Fresh content does not have to be enormous. It can be small like the post you are reading.
If you decide to write something in the future, share it with me!