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A 3-Week Journey into Localisation

Week 1: What is localisation? Localisation involves taking a product and making it linguistically and culturally appropriate to the target country/region and language where it will be used and sold. I am going to associate localisation with commercial spheres, which is where the ideas come from. Companies localise to show commitment and communicate effectively with international customers. Microsoft Word or Trados Studio not only want to sell in many languages other than English, they want to sell in numerous varieties of various languages: some 20 regional varieties of Spanish are listed in that menu, and 17 varieties of English. There may not be much difference between those dictionaries o

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