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The Translator's Wedding Cake

Recently, a client running a Spa asked me to localise his website. It happened that I asked him: “Would you like clients to find your website in Spain?” As you can imagine, the answer was yes. I suggested doing keyword research for Search Engine Optimization (SEO) purposes. Why? Because it helps customers to find a website in different countries. In this post I am going to talk about how to combine 3 ingredients in a profitable cake: keyword research, localisation, and website optimization. The keyword research process In order to perform keyword research, in-depth knowledge of international SEO best practices is necessary. However, a quick approach to find out how popular specific words are

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