Translation Blog

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May 27, 2016

I believe translating is an act of creation, comprising three stages: idea, expression and recognition.

Before I start translating, I read the source text. Every translator starts with an idea. I do not have a clear concept of what shape the translation may take, only a desire to render the same message in the target language.

Finally, I start writing. C...

February 21, 2016

Do you think you can benefit from running a PPC campaign in Spanish?

The buying power of Hispanics in the USA is $1.5 trillion, and almost two thirds of them are digital buyers.

Interestingly, a significant 35% of US Hispanics use Spanish to shop online. Here are a few reasons why.

-They don’t want to miss any details, whether it is the return policy det...

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