Translation Blog

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December 21, 2015

Recently, a client running a Spa asked me to localise his website. It happened that I asked him: “Would you like clients to find your website in Spain?” As you can imagine, the answer was yes.

 

I suggested doing keyword research for Search Engine Optimization (SEO) purposes. Why? Because it helps customers to find a website in different countries.

 

In this...

July 22, 2015

Internet users in foreign markets prefer to conduct searches in their own language. This is the reason why companies need to provide a multilingual website that covers the languages of the targeted markets.

 

Translators must assess what words and phrases potential customers would enter into search engines when they are searching for products in the target...

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