Translation Blog

We hope that you will enjoy reading the latest news, information and translation posts for you and your brand. Feel free to comment and share! 

December 21, 2015

Recently, a client running a Spa asked me to localise his website. It happened that I asked him: “Would you like clients to find your website in Spain?” As you can imagine, the answer was yes.

 

I suggested doing keyword research for Search Engine Optimization (SEO) purposes. Why? Because it helps customers to find a website in different countries.

 

In this...

November 25, 2015

Translation agencies use LinkedIn to check on potential translators, but more important they also look for new translators on this social network.

 

You can easily increase your presence on LinkedIn, appearing in relevant positions in search results when potential clients look for candidates like you using search engines like Google.

 

Do you want to know ho...

October 23, 2015

 

 

Week 4: How can I localise monetary units and numbers?

 

Translators are not usually ask to change currencies in translations. If you are translating a clothing website selling a dress for $50, the clothing brand will make sure that prices for Spain or other Spanish speaking countries will appear in their respective currency.

 

I would like to point at,...

October 16, 2015

Week 3: Why do you need to localise colours?

 

When it comes to website localisation, everything must be relevant and acceptable in the cultural context of each location.

 

Hence, a company would not promote a new competition in Spain having a black cat as a slogan, because the brand’s colour should create a good impression in the foreign market. 

 

I am not g...

October 6, 2015

Week 2: Cultural References

 

Welcome back! For those of you who missed the first part of the blog, you can find it here.

Last week, I finished my article asking how you would say "food sleeve" in Spanish. 

We do not have a definitive answer, but thank you for your feedback and support. Leaving behind the localisation of the recycling flyer, we will now deal...

September 28, 2015

Week 1: What is localisation?

 

Localisation involves taking a product and making it linguistically and culturally appropriate to the target country/region and language where it will be used and sold.

 

I am going to associate localisation with commercial spheres, which is where the ideas come from. Companies localise to show commitment and communicate effec...

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