A Clear Approach to (Multilingual) SEO
Content is how you articulate your brand’s story.
It’s also how you share valuable information online to inform and engage with potential clients.
And SEO is a key aspect of your content if you would like potential customers to find your published content online.
At Trust Your Brand we help businesses rank high on Google to achieve their goals, whether it is to translate traffic into sales, new subscriptions or something else.
This is how we achieve that:
The first thing we find out is what people want to know.
Performing keyword research gives an insight into what people search for on Google; what words and phrases they type in the search bar.
Once we know this, we can weave these words into your content.
This means the content we create is exactly what your audience is after.
And just as important, we make sure they can find it – that’s the essence of SEO!
Forward planning is essential when considering an SEO-strategy.
Following the keyword research, we then plan and create relevant content that ranks well for the questions your customers are asking.
Perhaps we will plan a series of blog posts on a trending topic or schedule content that is seasonally relevant.
Our aim is always to plan an SEO-strong content strategy that drives customers to you.
Google wants to know that your content is informative, credible and relevant.
Having other websites with high domain authority linking to your content is an excellent way to let Google know that your content is worth showing in the results.
We build links so that your content becomes more visible.
There are some simple, but often overlooked, SEO must-haves that we always make sure are covered.
From alt text to meta descriptions we always make sure your content has the best chance of ranking on Google’s search results.
UX and social media
We are not experts in these two areas, but we can give you some valuable opinions and point you in the right direction if you need help from an expert.
Is this what you are looking for? Then please get in touch!
Multilingual SEO Training
As an expert in International SEO, I also provide seminars and workshops for businesses and translators looking to add another string to their bow.
And last year I hosted a Multilingual SEO webinar for the Institute of Translation and Interpreting and attendees were very happy!
All courses can be tailored to suit your needs!